Y-3

A year-long strategy to put Y-3’s pioneering style credentials back on the map. We launched the brand’s momentous partnership with Virgin Galactic, celebrating the intersection of fashion and space with a media experience from Mojave to Spaceport America, designed a strategic global partnership with i-D magazine across print, digital, social and events and leveraged Y-3’s PFW show, delivering editorial partnerships and the brand’s first ever high-profile front row.