JD X ANTHONY JOSHUA

New ways to experience music digitally blew up during the pandemic, and we knew that JD ambassador Anthony Joshua is a huge music fan. So we put him behind the decks to host his first ever digital radio show streamed live via a multi-market TikTok partnership.

#JDKingOfTheAirwaves was also broadcast in JD stores throughout Europe and featured special guests Headie One, Ghetts, Potter Payper, Munya Chawawa and Jeremy Lynch and co-hosts Henrie from No Signal Radio and 1Xtra’s DJ Ace, building cultural relevance and cumulative reach.