Adidas x JD

We created the Nite Jogger Arcade, introducing the new adidas Nite Jogger to the JD consumer by tapping into one of their key passions – gaming. We took creative inspiration from retro arcade gaming, influenced by Nite Jogger’s 1980’s heritage, to create an immersive branded arcade for hundreds of JD consumers. A surprise appearance and gaming session with Stormzy made it an unforgettable night.