adidas x Stormzy

We launched the adidas EQT sneaker to a hyper-local London audience by asking proud Londoner Stormzy to take on a London tourist tradition, the open top bus, but do it his way.  Stormzy took a select group of fans on a tour of HIS London, with Mo The Comedian, Michael Dapaah and Chip boarding along the route, creating truly viral moments.

We brought London’s busiest street to a standstill as Stormzy jumped out at JD’s flagship Oxford Street store to pick up EQT sneakers for everyone, before surprising 250 fans with a pop-up gig.