smartwater

We created a network of talent and influencers around smartwater, positioning it as the hydration choice for the fast and curious generation. Signing supermodel Jourdan Dunn, who perfectly represents the multi-faceted lifestyle of the target consumer and creating partnerships with UK’s most prominent fitness, fashion and lifestyle influencers ensured up-weighed visibility across key retail periods.

Influencer events garnered spikes in earned coverage and an always-on earned seeding programme enabled us to dominate feeds and stories throughout the year.