Bowers & Wilkins

Positioning one of the most technically advanced audio brands in the lifestyle space for the first time, we delivered partnerships with some of the music scene’s most iconic institutions and most exciting new artists, including Little Simz and Greentea Peng, anchoring Bowers & Wilkins as GB’s most authentic audio brand while repositioning them with a new audience. A year-long media strategy saw coverage with every target title from high fashion, to hype, to mainstream media, shifting perception and awareness into new spaces.