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adidas Originals

WE DEMOCRATISED LONDON FASHION WEEK

We brought together talent, influencers and consumers for an unmissable 90’s inspired catwalk, celebrating the Falcon’s 90s heritage and the girl power theme of the era.

JD consumers walked in the show and sat FROW alongside A-list names and cultural tastemakers and the event was live streamed to thousands on social, putting Falcon firmly at the centre of Fashion Week buzz and making it accessible to all.