Reebok x Victoria Beckham

We brought together two 90s icons, Reebok’s newest brand partner Victoria Beckham and one of Reebok’s longest-standing partners Shaquille O’Neal, to create a limited edition merch collection inspired by Reebok’s 90s basketball heritage, driving hype ahead of Victoria’s upcoming Reebok collection debut.

We announced the merch collection with a day of back-to-back press and an intimate VIP dinner, ensuring it dominated the news cycle globally.